Here's a little sneak peek of our new SA 5 Panel Caps - The Preppy Collection...This new collection includes five colors of the classic heavyweight canvas 5-panel camp cap, featuring a palette inspired by preppy attire and the accompanying lifestyle. Designed to compliment your Oxford shirts, knit sweaters, chinos, and boat shoes, these hats will look the part on campus, on deck, or the golf range. The hats will be available on September 1st on Streetammo.com.

We were checking out the new Ride video from Burn (a new energy drink from Coca Cola), which features the homie Mario Saenz, who was coincidentally right here in the office while we watched it. He excitedly told us about how it took a week to shoot it all, and how they used a special gel to set the skaters on fire. He said he even got a little burned on his leg! The film was shot in Mexico City (Mario's hometown) and features American skaters Steve Berra and Luis Tolentino, with Mexican skaters Jesus Gonzalez, Eder Martinez, Angel Santiago, and of course, Mario Saenz...

Last week we headed down to Huntington Beach to hit up the Agenda Show...It was a really good tradeshow, with tons of great brands, and lots of good people we do business with. It was loads of fun catching up, drinking the free energy drinks, and taking photos of people while they were on their tradeshow grind.

You get to take a look at upcoming seasons from lots of great brands so only retailers (that's us!) and the press are supposed to get in...

IM King crew in the place to be...

Mega and Teron from Black Scale doubling their dollars...

This is Chris Josol, the mastermind behind the 722 Figueroa showroom, who rep The Lovewright Co., SLVDR, REBEL8, In4mation, and some other great labels.

Geoff Nishimoto from 722 Figueroa.

Getting crowded in the Orisue booth. Be on the look out for an Orisue drop on Streetammo!

Ease Da Man repping for mighty mighty Mishka NYC.

JW is the man with the G-Shock connect...

Nick Diamonds rocking that Cassie heat infront of the Diamond Supply Co booth.

Keith from HUF hard at work.

Bloodbath had invisible sales reps which was pretty awesome. I wish I was invisible.

The fence looked lonely...

This week we take a look back at one of the greatest from the European scene - Flo Marfaing, from France. This part is from PuzzleVideo 13, and is pretty sick. It was published in 2001, and features some serious nollie skills. Pay special attention to the nollie crooks at the Le Dome ledge! It's still mind-blowing to this day!

Fashion blog Killabeez.com were nice enough to feature our very own SA We Run New Era on their site recently. Thanks fam!! It's also available in Teal...