Streetammo sat down with one half of Deadline, NA, who is based in NYC, to find out everything about the bi-coastal label.

SA: When did you decide to launch a clothing label and why?
NA: We Launched Deadline in 2007, Our reason for the launch would have to be that we both seen a gap in this industry that needed to be filled and by gap i mean that not to many people were putting out clean yet hard graphics.

SA: What's your role in the company, and who else is involved?
NA: My role is to be the face of the company, public relations and keep those "cool" guy's in the streets and at the party's wearing our stuff, JunBug does the same and is more of the business side of the company. He keeps the ball rolling.

SA: Did you have prior experience in the industry?
NA: I grew up in this industry aside from some others, all the somebody's that are somebody in this industry have dealt with me in the past or will be dealing with me in the future, so you either know me or heard of me if you're in this industry.

SA: Where do you find inspiration?
NA: Music, movies, art, books, streets, friends, clubs, etc. My personal favorite is looking at the sky and just thinking of new ideas...

SA: Where do you live and how does that play into the style of the brand?
NA: I live in Sunset Park, Brooklyn, New York, and that plays a major part in the style of the brand cause I'm from the hood and if you look at what we do, it kind of caters to that.

SA: What's the motto/manifesto/concept behind the brand?
NA: To keep it as real as we can in front and behind the scene.

SA: Who is the Deadline customer?
NA: You, him, her, them over there, we want everybody who is somebody and even if you're nobody, we would love to have you as a customer.

SA: What are some of the major milestones for the company from getting started up until today?
NA: In this day and age I would have to say even just still being in business is a major milestone, with the recession and everything that's going on.

SA: True. What music is on heavy rotation at the office?
NA: Over on this side we stay playing that Cam'ron, Fabolous, BIG, PAC, LOX and CNN of course.

SA: What do you like to get into when you're not running the label?
NA: I like to sk8 thru the city or just chill at a park and watch the girls walk by. Sometimes I'll hit this spot "Sw__t n Vic__s" and burn one in the yard and have a frozen margarita. Don't wanna blow it up cause then unwanted people start to show up...

SA: What's on the horizon for the brand?
NA: To expand,excite and explode right before your eye's...

Check out the Deadline gear available on Streetammo here.

Streetammo is pleased to introduce the SA 5 Panel cap Hunter collection this Friday. The collection includes six colors of our classic heavyweight canvas 5-panel camp cap, with a palette inspired by the great outdoors and traditional workwear. Engineered for survival, both in the wild and in the concrete jungle. The hats will be available online, July 16. It's open season - be very vewy quiet!

Streetammo and Puma held a contest to design your own sneaker, and produced 12 limited edition custom snearkers of the winning design. Scroll down to check out some of the submissions, as well as the winner's custom model.

Streetammo are about to cause mass hysteria by delivering some Nasty Nas in your area! That's right, starting today, for a limited time while stocks last, we'll include an early Nas album in your Streetammo order. We've got a case of Illmatic, It Was Written, and I Am CDs here, so take your pick. All you have do to do is enter the album title of your choice in the comments section during check out. This is a great chance to round out your collection if you missed out on any of these Nas releases!

Illmatic was his 1994 debut and gainted a 5 Mics rating from The Source (back when that counted for something).

It Was Written, released in 1996, saw Nas move towards the mainstream, and features two of his biggest hits,"If I Ruled The World" with Lauryn, and "Street Dreams."

I Am...dropped in 1999, and was somewhat of a comeback, featuring hot production by Premo on tracks like "Nas is Like," and a somewhat controversial collaboration with P.Diddy for "Hate Me Now."

Gino Iannucci  is considered to be one of the best skaters around. He has made several parts which are revered as legendary, and his style is certainly extraordinary. Unfortunately, we haven't seen much from him in the last 5 years. Recently though, he was featured in a Mighty Healthy ad in a skateboard mag. Hopefully this means he's back, and that the rumors that he has a full part in the new Chocolate video are true! Check out his part in Yeah Right...